Smart Travel Habits

Give your a friendly and personalised nudge on the way to more sustainable travel habits

Give your residents or employees a friendly and personalised nudge on the way to more sustainable travel habits

 

A gentle push towards more sustainable travel habits

Many people want to start traveling more climate friendly but have difficulty taking the first step. That's why we created the digital platform Smart Travel Habits - which provides a friendly and personal push on the way. With smart and timely nudges, the platform helps create new behaviors and habits through targeted messages for each target group.

Smart Travel Habits utilizes the so-called fresh-start effect and uses the potential for behavioral change that arises at new beginnings. The platform provides, for example, newly relocated or newly hired people with individualized information based on their unique circumstances.

A message is sent via SMS and contains a unique link with information and the recipient is nudged in several ways towards more climate friendly travel habits. Finally, the entire process is measured and analyzed so that you can easily evaluate your sustainability investment.


Our results show that the nudge group on average is...

twice as positivt to switch to walking

76% more positive to switch to cycling

62% more positive to switch to electric, gas or hybrid car, car pooling or co-driving

satisfied - 56% gave 3 or more stars out of 5 when asked if the service was of benefit to them

Happening right now

Receive ongoing information om how to encourage your employees and/or residents to start traveling more climate friendly.

Our digital services

Smart Travel Habits

Many people want to start traveling more climate friendly but have difficulty taking the first step. That's why we created the digital platform Smart Travel Habits - which provides a friendly and personal push on the way. With smart and timely nudges, the platform helps create new behaviors and habits through targeted messages for each target group.

Smart Travel Habits utilizes the so-called fresh-start effect and uses the potential for behavioral change that arises at new beginnings. The platform, for example, provides newly relocated or newly hired people with individualized information based on their unique circumstances.

A message is sent via SMS which contains a unique link with information and the recipient is nudged in several ways towards more climate friendly travel habits. Finally, the entire process is measured and analyzed so that you can easily evaluate your sustainability investment.

Contact us for more information

The Nudge Database

The digital nudge database platform was developed to optimize the possibilities of finding the right nudge for every occasion.

The database contains a wide variety of nudges within different categories and purposes. It's easy to search for the right nudge and to get an overview of whether the nudge can suit your business and the challenges your organisation is facing right now.

The sustainability challenges that our customers face change over time. Therefore we understand the value of having access to inspiration and best practice as well as knowing that the data is scientifically substantiated and tested in the real world.

Contact us for more information