Nudgd’s innovation Smart Travel Habits has, after several months of screening, by independent internationally recognized experts, been placed on the list of the world’s most sustainable solutions and awarded the Solar Impulse Efficient Solutions Label. Only 1000 innovations will be awarded the label and so far only 553 have been selected. Smart Travel Habits is one of them.
The founder of Solar Impulse is the sustainability celebrity Bertrand Piccard who in 2015 became the first in the world to fly around the globe completely without fuel, on solar energy alone. He wanted to show that a fossil-free future with innovations that are both profitable and good for the planet is closer than many people think. As part of this work he started the Solar Impulse Foundation.
The origin idea for Smart Travel Habits comes from one of Nudgd’s employees, Tim Isaksson. The same year that Betrand Piccard flew around the world without fuel, Tim won the Sustainergies Cup student competition with an idea of how, by utilizing the cognitive start-up effect, new residents can test more climate-smart travel habits such as bicycle or public transport.
That was the starting point for what is today Smart Travel Habits – a digital platform that helps municipalities and companies to nurture residents and employees to more climate-smart travel habits. Together with partners, we have developed the service into an opportunity to nudge on a large scale and get more people to choose more climate-smart means of transport. The platform is developed with funding from the Swedish Energy Agency and is run by Nudgd with the mission to make sustainable choices easy.
About Solar Impulse Efficient Solution Label
One of the first labels for positive impact businesses bringing together protection of the environment and financial viability, the “Solar Impulse Efficient Solution” Label is attributed following an assessment performed by external independent experts. In collaboration with renowned institutions, solutions applying for the label must go through a neutral methodology based on verified standards. This label serves as an award for clean and profitable solutions.
Read more: www.solarimpulse.com